The John Roberts Company
UNLIMITED2 EVENT MATERIALS
With creative professionals in mind, The John Roberts Company holds an semi-annual workshop that attracts industry leaders for a day of thoughtful discussions and commentary on industry news and innovations. I designed all facets of the multi-channel campaign, from print and digital promotions to environmental signage and wayfinding graphics.
I partnered with John Roberts in-house team to design a fully responsive website that immediately linked all the materials together visually. A sleek dropdown format guided attendees to the most useful areas without displaying too much content and overwhelm them with information fatigue.
Deliverables also included a set of animated gifs for all email communications.
JOHN ROBERTS EFFECTS BOX SET
I was lucky to have the opportunity to collaborate with The John Roberts Company on their annual promotional gift. Our team developed a promotional piece for JR that followed the dictum “show, don’t tell.” Using a variety of printing techniques, effects, colors and paper stocks—all in a gorgeous package that could be admired and shared—we helped JR demonstrate the authenticity printing can deliver when done right.