Starting a new project, whether it be related to design of a new package or a logo refresh, is always daunting. Thus, I like to compare it to home improvement. Why? Because it doesn't really pay off until a few weeks, even months, after the project is done. That is, after I've disconnected myself from a project and almost forgotten about it completely can I sit back and think about the project, en masse, and all the problems and shortfalls associated with it.